Define a short-term strategy to extend commercial successes beyond Europe

The global windows & door market is expected to reach $282bn in 2021 with a 5% growth rate. The growth is driven by new construction in the emerging economies: governments set up housing programs and people’s standard of living are increasing. To take advantage of the global momentum, our client wants to replicate its European success in other geographic areas. A preliminary target of fourteen promising countries has been selected for investigation.  

The study conducted by IAC Partners aims at identifying the most promising geographic areas to expand our client activity and how to enter those markets. 

After refining the scope of the study with our client, the team will carry out the 1-month project in 3 phases: 

1. Assess market size and growth trends based on statistical data 
2. Map competitive ecosystem over the value chain for the 14 selected countries 
3. Compile qualitative insights on consumption habits and competition through interviews with local experts and players of the windows & doors landscape 

Crossing our quantitative and qualitative analysis of the windows & doors market leads to the definition of a go-to-market strategy in term of products and partnering ecosystem for five prioritized countries.  

• 5 countries are prioritized for more detailed studies 
• Partners have been identified to help entering those markets 
• An additional technology has to be acquired to match product expectations in the highest growth markets