A specialist in mountain sports and leisure articles.
Our client wishes to develop a new innovative offer of city trail running shoes.
Constrained by a tight schedule, the search for a “Radical breakthrough” requires the implementation of a ” COMMANDO ” process to create a relevant offer and stick this new segment.
In addition to the steps already taken internally, our client would like to associate IAC for:
Over a very short period of 2 months, the teams: