Major manufacturer of professional electronic devices
Actor in the field of electronic products for professional application, our client would like to be supported during the launch of a new electronic device in the consumer market. To do this, he wants to quickly get a clear vision of the competition and the customer needs. The mission of IAC Partners is to conduct a market study regarding similar electronic devices, to define a datasheet and a target product architecture.
Our approach comprises two main phases: the market study and the definition of the product, divided into several steps.
This study made it possible to define an objective price on the consumer market, to select the functions to be integrated into the product, to draft a product datasheet as well as the architecture options to implement these functions. Different scenarios were studied in depth, some of which offer several of the optional functions on the product. Finally, after the market study, a new business plan was created.