Go-to-market strategy

The objective of “Go-to-market” studies is to build a detailed commercial strategy to drive achievable penetration in a target market. The development of a target organization backed by quantified resources is key to meeting time-to-market objectives.

In the wake of its strategic positioning studies, IAC Partners assists its industrial clients in the operationalization of their business strategy.

The design of a pragmatic commercial strategy encompasses 5 main activities:

La définition d’une stratégie commerciale pragmatique englobe 5 activités :

  • Selection of offer(s) to roll out and definition of corresponding time-to-market targets per sub-market segmentElaboration d’une projection du modèle de revenus associé
  • Building of associated revenue model projection over the coming years
  • Definition of the target organization and needed resources to deploy the strategy – gap with current status and action plan to fill the gap
  • Assessment of effort versus targeted revenues, ROI & payback calculation
  • Development of prioritized list of leads to be targeted

Our teams are also able to support setting up partnerships or assess the relevance of acquisition targets when organic growth alone is not enough to meet the desired timetable for business expansion.

Tangible results at each mission

Discover our case studies

July 20, 2022

Secure the development schedule of a new compressor

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Addressing a robust claim of 2M€ to the contractor of a structural work

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Regain competitiveness on a weapon system already in service

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Redesign the quality audit policy to improve the perceived value of products

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Transfer the entire production of electronic boards in a short period of time

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Reduce by 70% the number of references managed without reducing the variety of the offer of a hydraulic motor manufacturer

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Implement Design-To-Cost Methodology on the disposable card of a PCR testing instrument to reduce costs by 65%

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Reduce by 25% the execution process of a global inverter manufacturer

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Reduce CAPEX / OPEX / delays of a nuclear site decommissioning project by 20%.

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Carry out the competitiveness audit of the future participation of an investment fund in Due Diligence phase

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