Strategic positioning

Strategic positioning studies aim at identifying target market segments, quantifying the revenue potential in relation to a value proposition, and defining the associated conditions for success.

IAC Partners carries out strategic positioning studies in numerous industrial sectors. Our sector expertise, combined with our field experience in supporting our clients' innovation and R&D projects, ensures that our recommendations are relevant and pragmatic.

Our studies are structured in 3 steps:

  • A first phase of market research aimed at characterizing different segments in terms of revenue potential, ecosystem, trends and drivers
  • The second phase aimed at identifying an objective and a developing a value proposition consistent with the company's skills and assets
  • The third phase builds the market entry strategy.

Following a strategic positioning study, IAC Partners' teams can support and optimize the execution of a development program, notably by elaborating a modular design strategy or by deploying a Design-to-Value and Design-to-Cost approach.

Tangible results at each mission

Tangible results at each mission
Discover our case studies

23/04/2019

Publication

Ecodesign, toward new business models

Ecodesign, in addition to addressing the environmental issues, allows manufacturers to rethink their business models

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15/04/2019

Article

Perspective Book: Products Innovation & Development

Reaching true product excellence

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