A specialist in mountain sports and leisure articles.
Our client wishes to develop a new innovative offer of city trail running shoes.
Constrained by a tight schedule, the search for a “Radical breakthrough” requires the implementation of a ” COMMANDO ” process to create a relevant offer and stick this new segment.
In addition to the steps already taken internally, our client would like to associate IAC for:
Over a very short period of 2 months, the teams:
-Fruitful collaboration of about fifty participants (sportsmen, medical professions, students, designers, industrialists, etc.)
-Packaging, prototyping and marketing of potential new solutions
-3 concepts are presented to the footwear management team